In this new digital era for the publishing sector, what we sell and how we sell it has changed. Marketing campaigns are having to work harder and be more innovative to drive engagement and leads and our clients are demanding greater analytics to measure performance and ultimately results.
Subsequently, commercial teams are having to work harder, more consultatively and convince larger decision-making groups to buy as the needs of our customers evolve to reflect changes in how content is consumed.
But what are you doing to ensure you, and your teams, and your products are fit for purpose in this new age?
Join us at The Publishing Show in March and we’ll ensure you’re up to speed and ready for the challenges ahead via best practice case studies, panel discussions, insight sessions, networking and access to innovative suppliers showcasing the latest products, services and solutions.