Why Visit

The Publishing Show

Where the UK Publishing Industry will meet this year

Publishing and media is still in a state of flux.  The covid crisis and repeated lockdowns have accelerated existing trends towards digital platforms.  Newsstand sales have declined, subscriptions have boomed, advertising first crashed and is now recovering.  In person events were replaced by virtual, online communities flourished, and ailing print titles closed.  The industry learned to work remotely, and borders disappeared for subscribers, audiences and staff.

Now, for the first time in over a year, we can come together and share the stories of those recent torrid months. And maybe discover, in fact, just how innovative and inventive we can be.  Conferences and awards have pivoted, print titles have embraced digital subscriptions, e-commerce has boomed, and new products have launched.

Whether you work in consumer magazines, B2B and professional publishing, membership organisations or news media, there is great value in listening to your peers.  The challenges they have faced.  The innovations from their teams.  How their audiences and advertisers have adapted to a world lived online and remotely. And what the future holds.

Our speaker programme at The Publishing Show is designed to give you a rapid review of what has been learned in the last year.  To inspire you to rethink your own media business.  And provide practical tips on the hottest issues in the industry. 

  • How can I build a valuable community? 
  • What will events look like in future? 
  • How can I work more effectively with advertisers?
  • How can I drive revenues with subscriptions, data, podcasts, video and other content formats? 
  • What can I learn from insurgents, independents and disruptors? 
  • How to understand audiences better and develop new products?
  • How to market more efficiently?
  • How to attract, develop and retain talented people?

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EXHBITING ENQUIRY

Eight Key Content Streams

Understanding Audiences

Understanding Audiences

How to get closer to your customers and adapt your products to meet their needs

Sessions include:

  • How a niche B2B events business evolved into learning solutions (MarTechAlliance)
  • New research into behaviour and content preferences of membership organisations (Think Publishing)
  • Effective relationships with corporate customers – the six-figure sales opportunity (IHS Markit)
  • How publishers spotted emerging markets and launched into them (panel)
  • Masterclass in digital product development

What you’ll learn:

  • Practical tips from publishers who researched their audience and developed new products

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Commercial, Editors, Data/Circulation/Subs/Membership
Digital Marketing

Digital Marketing

How can you better understand how your digital audiences behave?  How to design an effective paywall for digital subscriptions?  How can you upgrade your digital marketing skills?

Sessions include:

  • Best practice in paywalls and metering – John Barnes of William Reed
  • How digital analytics can uncover audience behaviour – new tools and approaches (Jellyfish)

What you’ll learn:

  • How to discover more about your digital audience
  • Best practice in paywalls and metering

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Commercial, Editors, Data/Circulation/Subs/Membership
Cash for Content

Cash for Content

How to develop new forms of content and charge audiences for access – memberships, podcasts, virtual events, data products, e-commerce

Sessions include:

  • How TTG Media created new services that their market valued
  • Secrets of award-winning podcasts (panel)
  • How InfoPro launched a new membership and data product
  • Selling cars in a pandemic: how Haymarket Automotive grew e-commerce revenues
     

What you’ll learn:

  • Be inspired by innovative thinking
  • Practical tips on podcasts, video, e-commerce and membership

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Commercial, Editors, Data/Circulation/Subs/Membership, Production/Design
Commercial Partnerships

Commercial Partnerships

How can publishers work more effectively with advertisers and agencies?  How are other publishers successfully developing branded content?

Sessions include:

  • How Immediate Media has built long term client relationships with branded content
  • Successful business models for video – panel including New Statesman and Guardian
  • What brands and agencies want from media owners
  • How to prevent digital ad and event platforms from extracting your data – BPA

What you will learn:

  • Best practice in developing creative branded content campaigns

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Commercial, Editors, Production/Design
Future of Events

Future of Events

What have publishers learned about virtual events in the last year? What new revenues and assets have they created?  What will the future of events look like?

Sessions include:

  • How Incisive Media are balancing virtual and in person events
  • What Sift Media learned from the (virtual) launch of Accounting Live
  • How publishers are building content and revenues from virtual events

What you will learn:

  • Best practice from publishers who have run virtual events – the new revenues and skills they have acquired
  • How other publishers are planning the future of mixed virtual and in person events

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Commercial, Editors, Finance
Innovation

Innovation

How do new entrants to media markets think differently to traditional publishers?  What new revenue streams are being developed? How can you launch into new markets or sectors?

Sessions include:

  • How media start-ups can disrupt traditional business models
  • How an events business launched a consumer magazine
  • Case studies of independent publishers developing new revenue streams
  • How publishers are using artificial intelligence

What you’ll learn:

  • Be inspired by innovative thinking
  • Discover how to develop new revenue streams

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Commercial, Editors, Data/Circulation/Subs/Membership
Building Communities

Building Communities

What is involved in a successful membership proposition?  How can publishers create and nurture valuable communities?

Sessions include:

  • B2B Marketing share how they launched a professional B2B community
  • Case studies on building all year-round professional communities online and in person
  • What FT Forums have learned through running professional communities
  • Lessons for membership organisations from the IET
     

What you will learn:

  • Best practice from publishers who have launched communities
  • How to build an appealing membership proposition

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Marketing, Editors, Data/Circulation/Subs/Membership
People and Skills

People and Skills

Your people need to be empowered and nurtured to do their best work.  As publishing evolves, you will need new skills.  How have your peers tackled their people challenges?

Sessions include:

  • How diversity can drive revenues in your media business
  • Building a product development team from scratch
  • How an inclusive recruitment approach brings new talent and skills
  • The future editor – the skills that editors will need in future

What you’ll learn:

  • Practical tips on building a team
  • How diversity and inclusion can benefit your business

Most relevant for:

  • Owners, Founders, C-Suite, MDs, Publishers, Editors