The Publishing Show 2023

The Publishing Show


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Using AI auto-tagging to support The Sun and The Times newsrooms - A Case Study

02 Mar 2023
Audience & Marketing
Technology and innovation

News UK publishes The Sun and The Times, and is well known for its progressive innovation agenda. This case study will outline how the News UK team planned and delivered AI auto-tagging to support content curation, SEO, and analytics, while reducing the overhead for journalists. Find out about the real delivery challenges, the outcomes, and some tips and tricks. The talk will also include a live demo of some of the technology involved.

Matt Shearer, CPO
Tom Jackson, Director of Data Technology at News UK