The User Needs Model guides publishers to form their content strategy. The model has been widely adopted in newsrooms across the globe, but has sometimes drifted away from its original philosophy. That’s why it’s time for the mother of all models: User Needs 2.0. The editorial analytics team from smartocto collaborated with Dmitry Shishkin to further improve efficiency and actionability - and to find the perfect product market fit for every publisher out there. This brand new version will be launched at The Publishing Show and we are delighted to announce that Dmitry Shishkin is going to present and explain it.