The data powered press agency: when PA Media goes smartocto
01 Mar 2023
Storytelling & Design
Data and analytics
Data is a must have in every newsroom, but getting it actionable is a challenge. In order to address this, smartocto has created a decision-making solution through custom notifications and story predictions. The company is assisting more than 350 newsrooms every day with insights and actions. This is the next phase in editorial analytics. Now PA Media has taken up the challenge of answering this question: what does a data-inspired, AI-powered press agency look like?