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The Publishing Show 2023

The Publishing Show


Recapturing Revenue by Bridging the Quality Measurement Divide

01 Mar 2023
Revenue Streams
Data and analytics

Publishers have previously associated terms like brand suitability, viewability and invalid traffic with revenue loss, but for many media companies, this is starting to change. Through measurement, optimization and automation that focuses on buyer KPIs, teams are reducing waste and unlocking new opportunities to package inventory and optimize yield.

Join us to learn how new tools and workflows are helping publisher teams find new revenue sources based on the ability to proactively meet media quality requirements.

Clemens Egle, Director of Publisher Product Management