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The Publishing Show 2023

The Publishing Show


New Scientist: Revolutionising our digital product as the subscription landscape evolves

01 Mar 2023
Revenue Streams
Technology and innovation

A case study into how New Scientist launched a new app in an increasingly digital world - from the strategic decision making behind it, the optimisation process, recruiting subscribers to beta test and the eventual product roll out.

Esha Bhabuta, Senior Customer Experience Marketing Manager