Is your publishing business losing revenue and subscribers due to credit card declines?
Digital publishers focus on two areas for subscriber growth: acquisition and retention. You win new customers with ads, free trials, and promotions. But true growth and profit come from focusing on subscriber retention – especially the preventable loss of revenue and subscribers due unintended credit card transaction failures. You lose not only the value of the failed transaction, but more importantly, you sacrifice the recurring revenue in the months and months to come. The missed opportunity costs can be enormous.
Join Trace Galloway, Chief Strategy Officer at Vindicia, as he explores the myriad reasons for failed card transactions and presents recommendations and best practices to prevent payment failures.