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The Publishing Show 2023

The Publishing Show


Interaction design for employees

01 Mar 2023
Storytelling & Design
Technology and innovation

Most companies face a problem with how to keep and motivate new generation employees - and it’s a challenge for many publishers, too. Alex Szenassy, the founder of Laboratory Group, has extensive knowledge in developing innovative employer engagement tools such as Branded Office Design or IKEA e-Folder.
In his presentation, he’ll share his approach on

  • why design a new type of dialogue with the next generation of employees to create a brand story together
  • how to turn employees into enthusiastic brand ambassadors
  • how to make publishing companies trendsetters again
Alex Szenassy, Founder