Most companies face a problem with how to keep and motivate new generation employees - and it’s a challenge for many publishers, too. Alex Szenassy, the founder of Laboratory Group, has extensive knowledge in developing innovative employer engagement tools such as Branded Office Design or IKEA e-Folder.
In his presentation, he’ll share his approach on

• why design a new type of dialogue with the next generation of employees to create a brand story together
• how to turn employees into enthusiastic brand ambassadors
• how to make publishing companies trendsetters again