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The Publishing Show 2023

The Publishing Show


How to grow your audience with valuable paid content

02 Mar 2023
Storytelling & Design

Paid content has never been more popular, and for good reason. In the age of digital ads, people have grown tired of intrusive, ever-evasive adverts. What people really want is content that provides genuine value. But how can publishers ensure that the paid content they produce aligns with their audience's interests? Here I share actionable tips on how publishers can ensure their paid content has value - and grow their audience in the process.

Gavin Jordan, Publishing Manager