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The Publishing Show 2023

The Publishing Show


How publishers can generate ROI from community

01 Mar 2023
Audience & Marketing
Strategy and transformation

Communities are a hot topic right now.

But how can community really deliver value and ROI for media businesses?

How do you do it well?

What's required to make community work for you?

Ashley Young Guild and Econsultancy founder shares practical insights and tips on how communities can add value to media propositions.

Session highlights

  • What's the strategic value for publishers in building these communities?
  • How do you resource community?
  • Where does community fit in your audience engagement approach?
  • How do you monetise communities and generate ROI?
  • 10 top tips – the success factors in building engaged communities
Ashley Friedlein, Founder - Guild