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The Publishing Show 2023

The Publishing Show


Going Beyond Content Analytics with

02 Mar 2023
Audience & Marketing

In this session, we will be discussing how to use data to better understand the true value of a piece of content. Digital Publishers currently need to utilize multiple data sources and tools to gain a clear understanding of their business. The first generation of Content Analytics tools have predominantly focused on audience metrics - a fraction of the information publishers need.

We will discuss the next generation of Content Analytics tools, which combine Audience, Editorial, and Revenue data to provide a complete picture of a digital publishing business, both in real-time and historically. Furthermore, we will look at how Spiny utilizes this alongside our AdTech product (BidRoll) to supercharge revenue growth for digital publishers without the need for other resources.

Nana B Nyantekyi, Co-Founder and CEO