In this session, we will be discussing how to use data to better understand the true value of a piece of content. Digital Publishers currently need to utilize multiple data sources and tools to gain a clear understanding of their business. The first generation of Content Analytics tools have predominantly focused on audience metrics - a fraction of the information publishers need.

We will discuss the next generation of Content Analytics tools, which combine Audience, Editorial, and Revenue data to provide a complete picture of a digital publishing business, both in real-time and historically. Furthermore, we will look at how Spiny utilizes this alongside our AdTech product (BidRoll) to supercharge revenue growth for digital publishers without the need for other resources.