A headless architecture can allow for the creation of nearly any user experience (front end) without the need to disturb the logic of the back end. Traditionally tailored to eCommerce and IoT industries, publishers are now increasingly applying it for an omnichannel audience development approach towards content modeling/planning and deployment. This panel will share the myths, tech stack & workflow strategies, case studies, and upcoming trends to getting started from all sides of the media publishing spectrum - publishers, development and martech partners alike.