Centre for Attention
01 Mar 2023
Audience & Marketing
Attention and working memory are both key to learning new information. Attention allows information to be taken in, whilst working memory helps the brain make sense of it…
If we’re not paying attention, we can’t understand, learn or remember what we’ve seen! This is why Mail Metro Media teamed up with Lumen to produce a trilogy of major research studies, examining attention in print, digital and how to optimise creative formats.