Skip to main content

The Publishing Show 2023

The Publishing Show


Centre for Attention

01 Mar 2023
Audience & Marketing

Attention and working memory are both key to learning new information. Attention allows information to be taken in, whilst working memory helps the brain make sense of it…

If we’re not paying attention, we can’t understand, learn or remember what we’ve seen! This is why Mail Metro Media teamed up with Lumen to produce a trilogy of major research studies, examining attention in print, digital and how to optimise creative formats.

Samantha Eales, Insight Manager