The Publishing Show 2022

The Publishing Show

tps conference



Winning the Battle for Consumer and Advertiser Attention with Data + AI

08 Mar 2022
Developing Audiences
Data & Analytics , AdTech

Every content company -- and publishers in particular -- are in a fierce battle for audience attention for their direct to consumer businesses and the advertising ecosystem is under more pressure than ever before to drive performance based outcomes. The need to personalize the consumer experience is paramount to keeping audiences engaged and driving effective ad targeting solutions. Predictive analytics and real-time data science use cases can help media and entertainment companies increase engagement, reduce churn and maximize customer lifetime value. While there is tremendous opportunity around data and AI, many media organizations are struggling to fully capture this opportunity and move from experiments to production use cases. Join us as we discuss best practices and real-world machine learning use cases in the publishing and digital media space as industry leaders move aggressively to personalize, monetize and drive agility around the consumer and advertiser experience.


Steve Sobel, RVP/Global Industry Leader - Communications, Media & Entertainment - Databricks

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