The Publishing Show 2022

The Publishing Show

tps conference



Why value is central to retention and what you can do about it

08 Mar 2022
AdTech and Revenue
Strategy & Transformation , Data & Analytics , Audience & Community Development , Subscriptions & Circulation

This panel will discuss:
• Price versus Value
• Sensitivity and Elasticity
• Building pricing strategy
• Customer-first retention and yield strategies
• The Week case study
• 5 things you can do right now

Abi Spooner, Customer Strategy Officer - Future
Emma Robinson, Head of Customer Experience - New Scientist
Vladi Shunturov, Global Recurring Revenue Product Lead - Stripe

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