The Publishing Show 2022

The Publishing Show

tps conference



Tying physical publications to Digital Experiences with QR Video

09 Mar 2022
Future of the Newsroom
Strategy & Transformation , Technology & Innovation , Editorial & Content , AdTech

In the digital age, print based publishing has become separated from the explosion of services offered by digital media. Digital having all the advantages of ubiquity, interactivity and commerce.
QR video contains all the power and potential of digital media launched directly from print and to drive readers to subscribe.
The nature of print is therefore changed, and any printed paper now has the potential to offer readers, advertisers and sponsors all of the digital services of an on-line publication without the brand pollution and leakage associated.
Closing the gap between the physical and the digital world forever.


James Ohene-Djan, Director - QR Video Solutions

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