The Power of Solutions Focused News and its role in the future of Newsrooms
This talk explores the impact of the news on our mental health and the health of our society. It will show why solutions are a powerful antidote to many of the ills created by our “if it bleeds it leads” news culture and help us better understand why solutions journalism is the most demanded content by younger audiences. This talk will challenge this long held perceptions that solutions are trivial and instead show why, when solutions reporting is done well, it has the power to increase journalism standards, assist in holding power to account and help people feel more informed on the problems and challenges we face. It has also been shown to have the power to increase engagement and grow audiences, as well as better monetise them.