The Publishing Show 2022

The Publishing Show

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CONFERENCE THEMES

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The BIG Performance Debate - Why Media Publishers need to adapt to include affiliate commercial models to increase revenue

09 Mar 2022
AdTech and Revenue
Technology & Innovation , Data & Analytics , Commercial & Ecommerce , AdTech

This panel of performance marketing experts will outline and discuss the growing trend that is seeing big media and publishing houses transform their traditional paid media models to performance based. The panel. moderated by AffiliateiNSIDER’s Lee-Ann Johnstone an award winning affiliate marketing agency owner - will explore the current trend, benefits of adopting a performance based model and discuss the realities of what this means for your publishing business and how you will need to adapt your marketing and advertiser relationships to meet new advertiser demands. If you’re looking to understand what affiliate marketing is and how you can benefit from it come along and listen to the debate and ask questions from the panel of experts that will deliver this session.


 

Speakers
Jessica Wong, UK Director - Publisher Development - CJ
Lee-Ann Johnstone, CEO - AffiliateINSIDER
Michelle Hurney, CRM & Acquisition Manager - BrandAlley
Sophie Halley, Senior Account Director - Global Savings Group (GSG)

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