Subscronomics: why can't publishers ignore it?
Subscronomics is a socio-economic movement that goes beyond the well-known subscription economy. Three fundamental factors have driven this momentum: the user, that is no longer interested in the ownership, the companies, who see the vast possibilities of having recurring incomes, and technology developments, improving the shopping, payment and consumption experience.
This year, there will be more than 103 million active subscriptions in the UK. It is Europe's largest market, valued at over $16B. Subscronomics is an unstoppable trend, and the media have already jumped on this bandwagon with so much potential.