The Publishing Show 2022

The Publishing Show

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CONFERENCE THEMES

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Subscronomics: why can't publishers ignore it?

08 Mar 2022
AdTech and Revenue
Technology & Innovation , Data & Analytics , Commercial & Ecommerce , Subscriptions & Circulation

Subscronomics is a socio-economic movement that goes beyond the well-known subscription economy. Three fundamental factors have driven this momentum: the user, that is no longer interested in the ownership, the companies, who see the vast possibilities of having recurring incomes, and technology developments, improving the shopping, payment and consumption experience.
This year, there will be more than 103 million active subscriptions in the UK. It is Europe's largest market, valued at over $16B. Subscronomics is an unstoppable trend, and the media have already jumped on this bandwagon with so much potential.

Speakers
PATRICIA PEIRÓ HERGUETA, CHIEF COMMUNICATIONS OFFICER - Telecoming

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