The Publishing Show 2022

The Publishing Show

tps conference



B2B marketing solutions: Think Like a SaaS Player

08 Mar 2022
AdTech and Revenue
Technology & Innovation , Strategy & Transformation , Data & Analytics , Commercial & Ecommerce , Audience & Community Development , Subscriptions & Circulation

Discussion topics
• What is the opportunity and what is it not?
• The challenge of scale - SAAS vs publisher product thinking
• The audience insights differentiator
• Rethinking your structure to drive CLV
• The hybrid model opportunity

Dan Loosemore, Chief Operating Officer - DatacenterDynamics
Fergus Gregory, Director - Collingwood Advisory
Sandeep Saujani, CEO - Contentive

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