The Publishing Show 2022

The Publishing Show

tps conference



How to use data to optimise your ad revenue?

09 Mar 2022
AdTech and Revenue
Data & Analytics , AdTech

Data is certainly the most important asset when it comes to programmatic. One of the best strategy to optimise your ad revenue is to test everything to make data-driven decisions, whether it's Lazy Loading, Ad Refresh, Ad placements… In this presentation, we will focus on the three optimisations to be tested through two customer cases.

Lauriane Philip, Senior Publisher Manager - Opti Digital
Magali Quentel-Reme, CEO - Opti Digital

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