Opening A New Chapter to Performance Marketing and Data in Publishing
Up until recently, billions of people experienced a world of adverting that felt personal to them. These experiences were powered by data and machine learning.
The reliability of browser data is no longer assured and in 2023 Chrome (the most widely used browser in the West) will disable 3rd party cookies. This will mean that almost 90% of consumers may block third-party cookies by default.
In this session Farhad will explore what this brave new world means for publishers.
• How can publishers take better control of their 1st party data?
• What are the opportunities for businesses that future-proof their tracking?
• What are the potential ramifications for publishers that fail to adapt?