The Publishing Show 2022

The Publishing Show

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Net Advertising Revenue Retention (NARR): How Publishers are increasing multimedia sales and maximising profitability

08 Mar 2022
The Future of Media Summit
AdTech

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal-by-deal basis. Successful publishers have realised that maintaining revenue is a key to growth. Inspired by the powerful SAAS net revenue retention metric, boostr started partnering with publishers to solve their abandonment issues by introducing NARR. Learn what publishers are doing to grow, retain more revenue and increase overall profitability in this 30-minute session moderated by Boostr — The end-to-end revenue management platform that’s built specifically to help increase sales and maximise margins


 

Speakers
BRIAN GEORGI, CRO - Boostr

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