How Publishers are increasing multimedia sales and maximising profitability
09 Mar 2022
AdTech and Revenue
Technology & Innovation
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Strategy & Transformation
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AdTech
Boostr conducted an industry survey in 2021 and discovered the publishers that bounced back most quickly from the COVID-19 slow down were the ones with the strongest NARR (Net Advertising Revenue Retention). Similar to the SAAS metric Net Revenue Retention (NRR), it measures how much revenue is retained from a cohort of customers.
Heretofore, weak NARR (aka Churn) has been considered by most publishers to be simply a "cost of doing business". We contend that the capacity to assemble detailed historical data and actionable sales strategies will allow publishers to mitigate YoY losses and provide investors with a new KPI that's as relevant -- and possibly more meaningful -- than simply EBITDA.
Speakers