From Touchpoints to Trustpoints: Building a Powerful Data Strategy That Drives Business Growth
It's never been more important for publishers to provide customers with the right experience and ads at the right time — and building that knowledge through first party data is becoming more critical with every new regulation and the ever-increasing demand for data privacy.
Join this session to learn how not only collect and manage consented first-party data in a privacy-safe manner, but also integrate across data clean rooms and other vendors in real time, to help build trust, serve the right experiences and show your consumers that you’re listening to their choices.
• Understand the regulatory and technology changes and the impact on publishers
• Discover best practices to design privacy-first experiences across devices
• Learn how consent and preference management can be leveraged to comply with regulations, enhance user experiences and build trust