Panel: The future of ecommerce for publishers
E-commerce affiliate marketing revenues have become a multi-million pound revenue line for a handful of publishers. For companies who invested pre-pandemic, they have reaped the rewards of a pandemic-fuelled online shopping boom. The key takeaways from the session will be:
- List how to successfully build the connection between content and commerce while staying true to your audience needs and brand
- List the importance of technology, data and analytics to drive success
- List the essential skills required to build a successful ecommerce strategy
The panel will share their different experiences and discuss what they expect the future trends for ecommerce revenues will be and the potential disruptors to this revenue line.