The Publishing Show 2022

The Publishing Show

tps conference



Content Marketing and the Evolution of Audience

09 Mar 2022
Developing Audiences
Data & Analytics , Editorial & Content , Audience & Community Development , Subscriptions & Circulation

The industry association for content marketing will be hosting a panel which features content experts discussing the use of publishing skills and data to target niche audiences and develop communities. Plus, they’ll discuss key content marketing strategies that help to grow relationships within an audience and gain passionate brand advocates.

Alex Cheeseman, Chief Strategist - Industry Dive
Cathy Wood, Head of Content - Archant Dialogue
Rob John, Managing Director - The CMA
Sam Hall, Chief Digital Officer - Global Data
Sophie Hewitt-Jones, Director - client services - CPL

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