The Publishing Show 2022

The Publishing Show

tps conference



Capturing the Signals to Tap Undiscovered Revenue

09 Mar 2022
AdTech and Revenue

Knowing your audience has never been more important and offers a way for independent publishers to increase average revenue per visitor. The question is how?
In this session, we'll discuss the importance of audience engagement and how you can measure, benchmark, and monetize your reader engagement while increasing your
average revenue per visitor. By truly capturing the signal, publishers can realize the value of their audience and survive - even thrive - in a post-cookie world.
Speaker: Sovrn MD

Dom Perkins, Managing Director UK & Europe - Sovrn

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