The Publishing Show 2022

The Publishing Show

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In conversation with Bauer & Permutive: Data, Technology and Automotive

09 Mar 2022
AdTech and Revenue
Technology & Innovation , Data & Analytics , AdTech

Bauer is changing the way its media is sold as the era of third-party data comes to an end. Join Nathaniel Francis, Digital Revenue Operations Director at Bauer Media Group, and Morika Georgieva, Manager, Customer Success EMEA at Permutive, as they dive into and discuss the strategy, technology and challenges behind Bauer’s shift to an audience-led, first-party solution.


Morika Georgieva, Manager, Customer Success, EMEA - Permutive
Nat Francis, Digital Revenue Operations Director

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