The Publishing Show 2022

The Publishing Show

tps conference



Top three subscriptions tactics for growing reader revenue in 2022

08 Mar 2022
The Future of Media Summit
Data & Analytics , Commercial & Ecommerce , Audience & Community Development , Subscriptions & Circulation

Join the Managing Director at FT Strategies (the subscriptions consultancy from the Financial Times) to learn about three practical steps publishers can take now, to help them grow their reader revenue. We'll look at two case studies that demonstrate these steps in actions, and the increase they had on the bottom line. Finally, we'll take a quick look at what the Financial Times is doing in 2022 to bolster its subscriptions strategy.


Tara Lajumoke, Managing Director - FT Strategies

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