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Sophie Halley

Sophie Halley

Senior Account Director, Global Savings Group (GSG)

As Senior Account Director at Global Savings Group (GSG), Sophie oversees 150 accounts and her team build brand partnerships on behalf of the Daily Mail and Metro. GSG are best known for codes and deals but do also offer a variety of content solutions, newsletters, influencer campaigns, articles and social ads. In support of GSG’s goal to enable users to make the best purchasing decisions, Sophie now heads up the commercial rollout of Best Buys, a new segment of the Daily Mail which allows brands to feature in bespoke, product-led articles. Prior to GSG, Sophie has had a variety of roles within digital marketing, most recently working network side at Awin in the account management team.