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Samantha Eales

Samantha Eales

Insight Manager

As Insight Manager at Mail Metro Media, Sammie is responsible for supporting the commercial team with consumer insights, data strategies and evaluating the effectiveness of campaigns run across Mail Metro Media’s print and digital portfolio. Since joining the team in 2017, Sammie has developed the team’s first party data strategy by creating innovative insight and effectiveness tools. She is passionate about data storytelling, analysing online behaviours and testing measurement tools.

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