Piers is a leading digital executive with 25 years’ experience working across online advertising and digital media. In his role as Chief Revenue Officer for Reach plc, the UK's largest news publisher, Piers is responsible for driving Reach's digital business across the group’s digital portfolio as well as all its print advertising operations and commercial team of over 700 across the country. He originally trained as a journalist before moving into commercial and before Reach, he held several senior positions at Yahoo!. Piers is a regular speaker and panellist, including Radio 4, AdWeek Europe, Media360, BrandMax, INMA Global Summit, Newsworks, SES & IAB Engage, guest speaker at agency and client events including Disney, Guardian Academy and Omnicom, a Mediaweek awards judge and has had editorials published in likes of The Guardian, Mediatel and Haymarket portfolio.