Nana B is a former Business Intelligence Analyst at CBSi and ex-Head of Data Analytics at 247Sports. It was through these experiences that he was able to identify the issues with data maturity and content monetisation within digital publishing businesses. In 2020 he founded Spiny.ai alongside publishing veterans, such as the founder of 247Sports, Rivals.com and Popculture.com. Spiny was founded to create a platform that democratises content monetisation and access to top-tier data analytics tools for digital publishers so they can maximise their content value.