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Michelle Hurney

Michelle Hurney

CRM & Acquisition Manager, BrandAlley

As CRM and Acquisition Manager at BrandAlley, Michelle creates and implements detailed marketing strategies that drive new members and customers to BrandAlley in both the UK and French Markets. BrandAlley is an online, members only flash sales website, with over 7.5million members in the UK and 7.7 million members in France. Launching over 30 private sales daily, across Fashion, Beauty, Kids and Home, BrandAlley is the leading destination for an unparalleled shopping experience in the luxury discount shopping sphere. Key partners include Coach, Mulberry, Ralph Lauren, Moton Brown, Le Creuset and UGG. With over 6 million unique visits to the (UK) site per month, 1.2M new members per year (UK) and a customer retention rate of 70%, BrandAlley is first in class for customer acquisition and retention strategies, thanks to a multi-channel marketing approach, with affiliates (performance marketing) accounting for 8% of new member acquisition in 2021. Before BrandAlley, Michelle held digital marketing roles with luxury fashion brands such as Melissa Odabash and Perfect Moment, firming her standing in the premium e-tail industry.