Speakers

The Publishing Show

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Lauren Drew

Lauren Drew

Head of Marketing, Subscriptions, FT Specialist

Lauren Drew heads up the subscriptions marketing team for FT Specialist, a division of the Financial Times composed of 17 brands across 7 niche audience groups. Lauren is responsible for the strategy for driving leads and subscriptions revenue for five global brands. Her team manages multi-channel marketing campaigns across the whole customer lifecycle, from acquisition through to engagement and retention.

Lauren is also Co-Chair of the FT Women UK Committee, an employee network that delivers training and events for staff on key industry topics and supports and empowers people across the organisation, with the aim of promoting gender parity.

Sessions