The Publishing Show

Jonathan Bown

Jonathan Bown

Commercial Content Director, Imagine, Immediate Media Co.

As Commercial Content Director of Immediate Media Co.'s Imagine studio, Jonathan (JB) is responsible for all partnership content that runs across the touchpoints of IM's portfolio of magazine brands, including BBC Good Food, Radio Times, MadeForMums and BBC Gardeners' World. The 28-strong Imagine team produces everything from single-page advertorials to year-long, cross-platform, multi-brand partnerships for clients including Nestlé, Sky, Dr. Oetker, Bird's Eye and LEGO. Jonathan also works closely with Immediate's partnership sales teams, advising on campaign strategy, drawing on 20 years of journalism experience to ensure content campaigns resonate with IM's engaged, passionate audiences.
Before joining Immediate Media Co., Jonathan was Head of Commercial Content at Express Newspapers, his first commercial role, having previously been editor of a number of print and digital titles including OK.co.uk.