Jim Bilton is the Managing Director of media consultancy, Wessenden Marketing, and specialist research agency, Brandlab. Wessenden publishes a range of reports, including the MediaFutures benchmarking project and the audience newsletter, WessendenBriefing. Wessenden’s clients include major companies within the media, logistics, retailing, direct marketing and financial services sectors in the UK, Europe, Australia and USA. Before setting up Wessenden Marketing in 1992, Jim worked in a variety of roles in the media industry, covering sales, marketing, business planning, retail distribution & logistics, direct marketing, market research and general management. He was the Managing Director of both a newstrade distribution company and a subscription fulfilment bureau. He has sat on various committees of the PPA and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, InPublishing, Marketing Week, World Press Journal, as well as being interviewed on radio and TV.