Erik van Heeswijk is a seasoned entrepreneur, CEO and co-founder of smartocto. With over two decades of experience in the media and technology industries, he has held several key positions, including chief editor of broadcaster VPRO. Before that, he was a respected teacher and researcher in the field of internet journalism at Leiden University, where he also served as the vice president of the journalists' association NVJ. With a passion for utilising data to drive decision-making, Erik is a thought leader in the space and continues to drive innovation in the media industry.