tps conference

Daisy Donald

Daisy Donald

Principal, FT Strategies

Daisy Donald is a Principal consultant at FT Strategies, the FT’s boutique consulting firm. Donald is based in London, and oversees a team of consultants who help global organisations build sustainable business models, drawing on the experience of the data and strategy experts who transformed the FT into a profitable digital news provider.

Daisy joined FT Strategies from Reuters where she was a Director of Global Customer Experience overseeing the website and launching the reader revenue business. Before that, she spent over eight years leading customer research and strategy teams in London and New York at the Financial Times and beyond, working closely with the B2B sales and product teams to define key strategic research initiatives. Daisy has a degree in Mathematics and Finance from the University of York, UK and an MBA from the IE Business School, Madrid.