Abi Spooner was Customer Strategy Officer at Dennis Publishing and after the company was bought in Oct 21, is now part of the Future Customer Revenues team. Abi pioneered the award-winning print and digital bundling strategy for current affairs brand The Week; and launched The Week Junior UK, the fastest growing children’s magazine of its time. She is influential in driving profitable and customer first strategies globally across UK and US brands and believes creativity really can start with a spreadsheet.