Exhibitor Products

The Publishing Show

Cross-advertising

Atex Stand: B12PS

Changes in the consumption of media, increased pressure for targeted advertising, understanding of customer data and the unpredictability of the market are pushing media houses to create an agile way of working. Thus, media houses are forced to move from publishing to cross-media industry with a focus on customer service. More complex product and service portfolios and smaller revenue sources are pushing firms to establish new types of industry networks to cut costs and to beat increasing international competition.

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