Exhibitor News

The Publishing Show

25 Jan 2022

Qualifio Loyalty delivers loyalty programs based on interactions and engagement

Qualifio Stand: C39PS
Qualifio Loyalty delivers loyalty programs based on interactions and engagement
Qualifio Loyalty - engagement & interactions
Fully integrated and complementary with its data collection platform, Qualifio Engage, Qualifio Loyalty allows media groups to create interactive rewards-based loyalty programs for their whole community, both their existing customers and their prospects, through omnichannel engagement, promoting a long-lasting relationship that translates into an engaged audience.

Fully integrated and  complementary with its data collection platform, Qualifio Engage, Qualifio Loyalty allows media groups to create interactive rewards-based loyalty programs for their whole community,  both their existing customers and their prospects, through omnichannel engagement, promoting a long-lasting relationship that translates into an engaged audience.

Launched in December 2021, Qualifio Loyalty has been in development for the last year, with a dedicated team being hired to build the platform and following conversations with some of the biggest brands and media companies in their portfolio. It allows seamless interaction from customers anytime, anywhere, from multiple touchpoints. Based on a simple Earn, Burn, Reward, Level Up mechanism, the platform uses the four key elements to drive loyalty and keep audiences returning. These four elements shine a light on all interactions between a customer and a brand. 

Brands can easily define how their members will be rewarded with points, by creating their own
earning rules, including all interactions with a brand, not just purchases. This engagement can be
tracked through the Qualifio Loyalty platform and includes engagement with unique brand
events such as games or quizzes; newsletter subscriptions; account creation, native app
downloads, content and video consumption, and social media activity. The brands can then
define their burning rules - the number of points needed to redeem an award. Additionally, they
can set criteria to limit the availability of a given reward in time, as well as build a list of rewards
that can be burned with the points collected. This then allows members to ‘Level Up’ within their
account.
Thanks to an easy-to-use drag and drop editor feature, the platform is completely customisable
for each brand. The Loyalty platform’s intuitive member portal editor allows brands to align their
program’s interface to remain in line with their visual identity. Able to fully integrate with a
brand’s current marketing tools thanks to the use of APIs, Qualifio Loyalty leverages already
integrated data stacks to segment and reward engaged consumers, enabling existing solutions
to utilise the information and begin further activation.
This news follows the successful engagement Qualifio saw in December 2021, with over 24
million people participating in the campaigns created on the Qualifio Engage platform by their
over 300 customers, 50% more in comparison to December 2019. This strong rise in consumer
engagement demonstrates a clear need from customers who are open to loyalty programs,
further enforced through recent research where 87% of customers stated as such. Due to the
increasing importance of data collection and engagement, Qualifio loyalty enables reward
recurrence and further focus on data collection strategies.
Quentin Paquot, CEO of Qualifio, said: “Over the last year, we have taken on board feedback from
the major brands and media companies we work with, and recognised a strong industry demand for
brands to be able to seamlessly reward customer interactions. Our loyalty platform provides the tools
for brands to design, create and define their own loyalty programs without the complexity of technical
integration and coding. Loyalty isn’t just a purchase relationship and it’s important for brands to
recognise that.”
For customers, the Qualifio Loyalty platform facilitates a better brand experience that promotes
a long lasting relationship. They can be rewarded by their favourite brands in a variety of ways
for a wide range of interactions across multiple channels.
The platform is now available for brands to use with a pricing model based on the number of
members per loyalty program and on the number of loyalty programs created.

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