2021: a record year for Qualifio
In a day and age where customer relationships are no longer based solely around purchase
opportunities, Qualifio Loyalty allows brands to build exciting loyalty programs that reward all
the touchpoints a customer has with them. This new interaction-based loyalty platform is fully
integrated with Qualifio’s interactive marketing and data collection platform, Qualifio Engage.
The numbers from 2021 coming from the Qualifio Engage platform show that brands are
increasingly aware and proactive about the looming end of third-party cookies and putting their
first- and zero-party data collection strategies in place. These numbers also confirm the
importance of using interactive marketing when collecting data from an online audience.
So despite 2021 being another tricky year due to the ongoing Covid-crisis, the overall numbers in
the Qualifio Engage platform exploded last year, with increases across the board beating all the
records from previous years. Stand out numbers from the year were the close to 24 million
participations to campaigns in December, a month that showcases the interactive advent
calendar format, and nearly 5 million participants in the same month, beating December 2020 by
A new wave of recruits with more to come
These impressive numbers are a clear signal of Qualifio’s growth and expansion ambitions and
have had an impact on the recruitment of new team members. Whilst in 2020, 18 new colleagues
were hired at Qualifio, that number was largely overtaken in 2021, with a total of 26 new hires.
And this trend is set to continue, as the number of new recruits is expected to be even higher in
Quentin Paquot, CEO of Qualifio: “The biggest challenge we have today is recruitment. Finding the
right talents with a mindset that fits our company culture. It's therefore exciting to see that we are
continuing to grow and creating new digital job opportunities in Belgium. We'll continue this growth
even faster in 2022.”
The following new team members joined the company between July and December 2021: Ana s
Brison followed up her internship with a full time post as Web Designer on the Studio team;
Clémence Robinet as an intern in HR; Gael Bigirimana in finance; Rodrigue Laurent, as Sales
Manager for France; Audrey Penninckx joined the CSM team; Stephanie Antignac (intern),
Gregory Creupelandt, Simon Thibert, Pierre Martin and Fabrice Actergal, as Software Developers
on the R&D team, alongside Guillaume Deconinck who is back for a second Qualifio adventure;
Sonia Franco Ezquerro, is the new Sales Development Representative in Qualifio’s Madrid office;
and last but not least Antoine Gilson, who also joined the Studio team as Web Designer.
According to Aur lien Berhin, Head of Human Resources, “In 2022, the company will be
maintaining its growth plans, and these will involve growth not only on a personal development and
skills level, but also in terms of recruitment. We have some great challenges ahead that we will face by
keeping in line with our values. We believe that by empowering our teams, we will all be able to rely on
each other. We know that our employees are our best ambassadors, and they will always be at the
heart of our business.”
There are currently a number of positions open at Qualifio, in the Marketing & Sales department,
in the Studio and R&D. And Qualifio is also always on the lookout for interns who benefit from a
hands-on and varied professional experience in one of Qualifio’s offices.
New brands onboard
The first half of 2021 saw 34 new brands being onboarded at Qualifio, from all over Europe (and
some further afield) and from a wide range of sectors, these companies were joined by a further
25 by the end of the year.
These new customers include the French cosmetics brand, Cinq Mondes; FMCG brand, Haribo;
the Dutch football federation, KNVB; the Dutch brewery, Swinkels Family Brewers; the Spanish
media company, CCMA (Television Catalunya); the French kids fashion brand, Petit Bateau; the
French football club, RC Strasbourg Alsace; the Spanish branch of supermarket Carrefour; French
holiday villages group, Groupe Pierre & Vacances - Center Parcs; and Spanish contextual
advertising specialist, Seedtag. Existing customers CPW and L’Or al also added several of their
brands to their Qualifio contracts.
According to CMO Antonio Molina Cubero: “With a growing concern for their privacy amongst
consumers nowadays, moving to technologies and data collection strategies that are in favour of
transparency and privacy is no longer a nice to have but has become a necessity, and we are seeing
this at Qualifio. More and more companies are contacting us to help them collect first- and zero- party
data in a cookieless world. It is an interesting time for Qualifio and we face 2022 full of optimism.”