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Insights Theatre
    • Understanding audiences
    • Innovation
    Insights Theatre
    Jim Bilton shares insights from the latest analysis of the long running Media Futures research and what it means for publishing leaders. How have your publishing peers fared in the last year? What are ...
  1. Insights Theatre
    • Understanding audiences
    • Digital Marketing
    • Innovation
    • Building communities
    Insights Theatre
    Easyfairs, a B2B event organiser and publisher, launched a consumer print magazine in 2020. Here's how they tackled the challenge How insights into the trade helped frame a new consumer proposition Ho ...
    • Future of Events
    • Understanding audiences
    • Digital Marketing
    • Building communities
    Insights Theatre
    Specialist media businesses Cognitive Publishing, The Drum, Ultima Media and HR Grapevine all had to pivot from live to virtual events last year. And the experience prompted them to rethink their appr ...
    • Understanding audiences
    • People and skills
    Insights Theatre
    Diversity isn't just a tick box, it can help your bottom line. Practical tips on how targeting more diverse audiences and workforces can grow revenues for media businesses • How to reach broader and m ...
    • Understanding audiences
    Insights Theatre
    Corporate subscriptions can be highly lucrative for B2B media businesses. But there is a skill in how to develop high ticket corporate customers. Ian Hart, MD at IHS Markit, shares practical advice an ...
  2. Insights Theatre
    • Commercial Partnerships
    Insights Theatre
    How digital platforms (advertising or event) can extract and re-sell your audience data without paying for it. What is data leakage and why does it affect publishers? Why there is a similar problem in ...
    • Understanding audiences
    • Digital Marketing
    • Commercial Partnerships
    • People and skills
    Insights Theatre
    These three entrepreneurs spotted an emerging trend and launched a magazine into a new market from scratch. The founders of Out There, Cocoa Girl and Freelancer share how they raised funds, grew aware ...
Insights Theatre
    • Understanding audiences
    • Innovation
    Insights Theatre
    Why and how to move from ad hoc to continuous product development Customer-led product development: why bother? Product development pitfalls to avoid Top tools and templates for customer-led product d ...
    • Innovation
    Insights Theatre
    Combining workflow and asset management in one system has improved both the magazine editorial process and wider content sharing across multiple teams at the Slimming World head office. James will sha ...
    • Digital Marketing
    Insights Theatre
    New Scientist take you through their 10 top tips for successful subscription marketing that have allowed them to grow volume, revenues and yield over the last three successive years.  
    • Commercial Partnerships
    Insights Theatre
     
    • Future of Events
    • People and skills
    • Building communities
    Insights Theatre
    TXF serves the export finance sector. Originally an events-led business, now over half their revenues are from subscriptions and membership. CEO Dan Sheriff shares their journey. Developing a library ...
    • Understanding audiences
    • Digital Marketing
    • Cash for content
    Insights Theatre
    Abi Spooner, Customer Strategy Officer, shares how subscriptions have changed in the last year for titles like The Week, The Week Junior and Money Week. Practical tips on using content sites (and topi ...
    • Digital Marketing
    • Innovation
    Insights Theatre
    Practical examples of how publishers without huge budgets are using AI to become more effective: news gathering and content creation tagging and content recommendations analytics and audience insights ...
  1. Insights Theatre