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Subscriptions & Circulation


Looking at all aspects of subscription acquisition and circulation growth. Senior publishing professionals and leading suppliers to the industry share performance insights and opinions. What are the latest trends across the subscription journey from finding prospects through to acquisition?

What you will learn

  • Practical tips from leading publishers who have been running successful subscription strategies
  • How to build an appealing membership proposition
  • How can publishers improve performance across subscription and circulation growth?
  • How each performance area can be enhanced including SEO; User experience; the customer journey; data collection strategy; segmentation and personlisation; marketing communications; use of social media; Newsletter and other engagement platforms such as podcasts; paywalls; measurement of KPIs/Metrics; “test and learn”; the role of pricing strategy; importance of modern and simple payment options.