Focusing on the revenue generation side of the media publishing business, The Publishing Show will look at strategic revenue growth through new paid channels for audiences.
The Publishing Show 2022 will answer key questions for publishers and media professionals such as; How to monetise content without harming UX? With decline in display advertising how can media brands take advantage of the rise in the investment in sponsored content? How are other publishers successfully developing branded content?
What you will learn
- Best practice around the latest AdTech solutions
- Building trust by bridging the gap between privacy and monetization
- Best practice on datawalls and paywalls
- Best practice on growing ecommerce across your brands
- Best practice in developing creative branded content campaigns
- Latest future advertising insights from brands and agencies on their branding needs and how media publishers can take advantage