Audiences love video, but it can be expensive to create and revenues can be elusive. This panel of video experts from news media, consumer and B2B explore the evolving video business model * What type of video content appeals to audiences (B2B, B2C, news media) * Why advertising alone can't fund video * What sponsors are looking for in video content * How to create video as a byproduct from events, podcasts, interviews * How to use social media to grow video audiences * How to build a subscription proposition with video * How to set up a professional video team from scratch (studio, skills, digital archive, workflow)