2021 Content Agenda

The Publishing Show

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What is the best business model for video?

01 Sep 2021
Future Media Summit
Digital Marketing , Commercial Partnerships , Cash for content

  • What type of video content appeals to audiences (B2B, B2C, news media)

  • Why advertising alone can't fund video

  • What sponsors are looking for in video content

  • How to create video as a byproduct from events, podcasts, interviews

  • How to use social media to grow video audiences

  • How to build a subscription proposition with video

  • How to set up a professional video team from scratch (studio, skills, digital archive, workflow)



Tom Richell, Head of Multimedia - The Independent