FT Forums have a paid membership, but had to move from live events to digital communities. MD Mike Hepburn shares the lessons he has learned and his view of how B2B communities will evolve.

• How members interact differently on digital platforms
• How to manage the mix of in person and digital for the future
• What value communities add to a media business (intangible)
• What pitfalls to avoid (eg hybrid events, short termism, sponsors)