2021 Content Agenda

The Publishing Show


What FT Forums learned moving its business community from live to digital

22 Jun 2021
Building communities
FT Forums have a paid membership, but had to move from live events to digital communities. MD Mike Hepburn shares the lessons he has learned and his view of how B2B communities will evolve. - How members interact differently on digital platforms - How to manage the mix of in person and digital for the future - What value communities add to a media business (intangible) - What pitfalls to avoid (eg hybrid events, short termism, sponsors)
Michael Hepburn, MD FT Forums and Board Director Programme - FT

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