What FT Forums learned moving its business community from live to digital [Case Study]
01 Sep 2021
Future Media Summit
Future of Events
,
Building communities
FT Forums have a paid membership, but had to move from live events to digital communities. MD Mike Hepburn shares the lessons he has learned and his view of how B2B communities will evolve.
- How members interact differently on digital platforms
- How to manage the mix of in person and digital for the future
- What value communities add to a media business (intangible)
- What pitfalls to avoid (eg hybrid events, short termism, sponsors)