2021 Content Agenda

The Publishing Show

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What FT Forums learned moving its business community from live to digital [Case Study]

01 Sep 2021
Future Media Summit
Future of Events , Building communities

FT Forums have a paid membership, but had to move from live events to digital communities. MD Mike Hepburn shares the lessons he has learned and his view of how B2B communities will evolve.

  • How members interact differently on digital platforms
  • How to manage the mix of in person and digital for the future
  • What value communities add to a media business (intangible)
  • What pitfalls to avoid (eg hybrid events, short termism, sponsors)

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